Tuesday, September 15, 2009

Typography from webs

Typography. You are seeing it now, you are reading it now, you are deciphering it now.

Is that a proper explanation? Through example it most definitely is. Is it the proper use of typography? Sure, but there are must more elaborate designs out there. These designs will prove to be great examples of typography and general design.


The image above, though simple, is a rather neat idea of typography. The text reads 1980, that's it. But the font, unfortunately unknown, gives an instantaneous retro feel. The great design catches your eye and keeps you there as you examine the bold and different font choice. It has a sort of feel that brings you back to the old time game shows, naturally I don't remember these, I was born in 1990. You, humble reader, should experience a time travel effect as you remember your Farrah Faucet hairdo, yes even you had one, and the general neon cheerfulness of the 1980s.

This is not the most original design but it is incredibly effective. The nature of the poster and the font chosen remind readers of their visit to the eye doctor (for lack of better word). This draws us to read the poster, making sure we capture every last letter. The font may be bland, but it delivers on the concept. Hey, you, the one reading this blog, hopefully you're not so old that you can't decipher the rest of this poster. That would suck eh?

This final image certainly gives off a playful mood. The font chosen is perfect. It gives off the feeling of a streamer-filled celebration and thus, it relates to the company's name. Do so, it makes this poster very effective. The bold text and color chosen draws you in and does not let you go. Does it make you feel happy? Excited? Playful? Can you taste the birthday pound cake? I sure can.

Now that you have seen some examples pay more attention. Do the street signs stand out more? Why do you keep staring at the billboard? Think as you look and perhaps you'll treasure the things you see around your life. Typography is an almost unnoticed art, we see it more than a million times a day (proven fact naturally) but, do we really see it?

Think about it. Open your eyes.

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